Running an e-commerce business is not an easy task. Ensuring its success is even more difficult.
In the highly competitive world of digital marketing, companies have to solve multiple challenges and focus on the right strategies that will help their business thrive.
The study provides website owners with insights into the best practices of the most successful online retailers. This information can help you make more informed decisions and build a data-driven strategy.
1. Step Up Your SEO Game, Using a Tactical Approach
According to the study, direct and search traffic accounts for 42.18 percent and 40.1 percent of all e-commerce website traffic, which makes search the second most significant channel for driving traffic among the analyzed sites.
It means that if you don’t have a strong SEO strategy in place, you may fall behind the e-commerce competition and lose out on clicks and sales.
A tactical approach and a smart keyword strategy will help you discover terms and phrases that are highly relevant to your brand and products.
2. Optimize for Mobile & Maintain a Strong Desktop Presence
According to the data provided by SEMrush, desktop leads mobile in organic search traffic by approximately 14 percent, accounting for 56.98 percent of total e-commerce traffic.
These numbers can be explained by the fact that shoppers still prefer to collect detailed information about products and services on their desktop computers.
website owners need to maintain a solid presence in a desktop market. Be sure to build your e-commerce website as a knowledge base for your customers who are interested in learning more about your business and your niche.
3. Reconsider Your PPC Campaign
Even with unique products, to attract shoppers to your online store you need a solid advertising campaign.
To keep your company front and centre as shoppers search for your product or service, be sure to amplify your digital marketing strategy with well-targeted paid ads. The data from the research will help you choose the right type of ads that will work for your e-commerce website.
4. Use Powerful Emotional Triggers in Your Ads
It turned out that online businesses tend to point out free delivery options in their ads. The most often used phrases among the e-commerce industries in the U.S. and the U.K. are “free shipping” and “free delivery,” respectively.
The study also shows the most popular guarantee-related phrases that companies use in their ads since guarantee provided by online stores is one of the most valued benefits for shoppers. “Price guarantee” occupies the first place in both of these countries.
5. Consider Offering Free Shipping
People don’t like to pay for delivery. A free shipping option is one of the perks most valued by shoppers.
If your business doesn’t offer free delivery, maybe it’s time to think about adding this option to your website. It can help online businesses boost their sales, as consumers spend 30 percent more per order when a company offers free delivery.
6. Accumulate More Product Reviews
Product reviews can be an extremely powerful tool for any e-commerce website. They provide social credibility, convincing people to buy from you.
As the data illustrates, reviews are the most prominent of the 15 SERP features analyzed by SEMrush. The reviews feature is displayed in the top 20 results in 57.93 percent of the global SERPs and 62.03 percent of the U.S. SERPs.
7. Boost Your Growth With a Strong Link-Earning Strategy
Earning relevant links for your e-commerce website can give your product pages a huge boost in Google’s search results, increasing the visibility of your online store.
In recent years, link building has transformed into relationship building. Think of ways to connect with some influential members of your industry.
8. Keep in Mind the Industry Specificity
While some techniques are applicable for any e-commerce business, when planning your strategy it’s crucial to take into account the specificity of your industry.
For example, what works well for electronics might not work the same way for jewellery.
Different companies spend different budgets on marketing and advertising, which influence their strategies.
Generally, businesses with regularly changing product lines tend to spend more on advertising, because they need to inform their customers about product updates on a regular basis.