Online-offline attribution doesn’t need to be so hard.
With more than half of internet users now occurring on mobile devices, brands are focused on bridging the gap between their digital presence and in-store sales. Today’s consumer’s research products on the go, using their smartphones to find and choose which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day.
Yet most marketers can’t — or don’t — measure the impact of their digital campaigns on in-store sales.
This white paper from MomentFeed explores online/offline connections across multiple digital channels and discusses best practices to drive foot traffic, as well as key metrics to measure the impact of digital search marketing, organic search, social media and ad campaigns on top-line growth.