93% of all online experiences start with a search engine, 75% of users never scroll to the second page of results, and 70% to 80% of users completely ignore paid search advertisements
This means that if you get your website ranking organically on search engines, you’ll leverage all of that percentage potential.
Formula #1: Use competitive analysis
One great way to optimize your SEO efforts is to analyze the successful competition.
These are all valid questions to ask when trying to determine what your competitors are doing right, what they’re doing wrong, and how you can copy their successful tactics.
As with most marketing practices, it’s best to have an understanding of what other people are doing to win rather than trying to build a strategy from scratch.
BuzzSumo has a free trial you can use every day if you like. It won’t give you as many results as the paid version, but it’s still worth your time.
If you have the paid version, you will see more results, and you can view the backlinks leading to each piece of content and the specific shares as well.
- Keyword placement
- Number of images
That will help you get an idea of how they’re driving SEO traffic to the post and generating social media shares.
On the dashboard, you can see everything from domain authority and page authority to inbound links and root domains.
On the left side, you can navigate through different menu options to explore the website’s top pages, anchor text, and the specific linking domains.
Formula #2: Get active on social media
Search engines try to take into account as much information as possible about your website. They use it to determine the quality of your website and thus where they should place you when someone searches regarding a topic within your niche.
- How active are your social media accounts?
- How up-to-date are your social media accounts?
- How many shares does your website content get on social media?
It’s not just worth it for the sake of reaching a larger audience on the social media platform itself, but also because all that attention will benefit your SEO strategy.
Formula #3: Optimize on-page elements
One of the best ways to kickstart your website’s SEO is by optimizing the on-page elements
Simply choose a few of the keywords that you think you could create a blog post from.
Formula #4: Generate backlinks
Backlinks are a great way to generate traffic to your website and increase your rankings at the same time. Backlinks have simply linked that point from someone else’s website to your website.
And they basically tell Google that the referring website trusts you, which, if that website has a high domain authority, is good for your rankings.
Choose a topic within your niche that you think will interest your audience. Ideally, choose something that is either driven by data or best practices.
Formula #5: Target Google snippets
The best part about them is that they push you to the number one result (also known as the coveted “position zero”) even if you’re not winning in the rankings otherwise.
Numbered lists are notoriously good at snagging Google snippets because they are easy for the robots to read and understand.
The more that search engines can understand your content, the better chance that you’ll rank when people search, and the better chance that you’ll get your very own snippet.