If your social strategy is struggling, maybe it’s time to try something different. As far as I can tell, there are three schools of thought when it comes to developing a social media marketing strategy.
The first is a focus on using the latest new tactics available. The reality of the social media marketing landscape is that there are plenty of businesses that subscribe to this ideology.
While they’re certainly able to draw inspiration from current events, they’re more than willing to focus on specific, relevant topics that go beyond the scope of recent trends.
When it comes to the first ideology, having a focus on novelty means that your social media strategy is constantly evolving to address the changing social media marketing landscape.
If you’re new to the world of social media marketing, or if you’ve never bothered to investigate every corner of Facebook and Twitter, you may not be aware of these features.
What you’re essentially looking at when you see Facebook Groups and Twitter Lists is a series of community spaces for people who are interested in the content your brand or industry produces.
Your social media accounts are a pretty solid starting point, but if you want to ensure that your social strategy is as effective as possible, you need to figure out how to maximize engagement.
Creating an environment where your followers can communicate with you and the rest of your followers to discuss innovation in the industry, new products, and general thoughts and ideas.
It’s a simple solution to the problem of how to inject humanity into your marketing efforts and it has the added bonus of resulting in increased engagement.
If you’re trying to create a community for people who identify as entrepreneurs, go ahead and see what the biggest Facebook Groups are discussing.
Those major entrepreneur Groups on Facebook that you were just using for inspiration? There’s no reason you can’t join them and be a part of a group of thousands of like-minded individuals.
Make no mistake. These communities will sense your flimsy self-promotion, so limit your behavior to that of providing value via discussion. Aside from making for a much more natural social media experience, it manages to keep the focus on meaningful engagement.
Twitter Lists also operate as dedicated community spaces with an emphasis on curated content.
Write longer posts
It’s easy to see why people are so scared of producing longer posts. Even if you have plenty to say on a topic you’re passionate about, there’s always that fear that people will get bored reading your content.
Right off the bat, it’s worth pointing out that Microsoft themselves never actually said that people had shorter attention spans than goldfish.
If your social media marketing strategy revolves around creating boring content, then yes, expect your audience to have a shortened attention span.
Well, first here are a few reasons why you should give it a chance:
- When you do plenty of research, you save your audience the time they would’ve spent looking for all that information themselves.
- The backlinks and organic traffic you’ll get from Google alone are going to increase the lifespan of your content.
- If all of your competitors are posting content on social that’s in the 500-word range, you’ll definitely stand out with your 2,000+-word content.