1. Remove anything that slows down your site.
As businesses become more aware of the opportunities to generate targeted leads and increase revenue through search engine optimization, there is a huge demand for speed.
According to the search engine giant’s internal studies, when a page loads slowly, visitors spend less time there. On the other hand, faster loading pages reduce operating costs and improve user experience, among other benefits.
Get rid of non-essential elements that slow down your site. If you’re a WordPress user, consider deactivating plugins you may have installed and activated but don’t actually need.
Also, declutter your sidebar and put only essential widgets there.
2. Link to other websites with relevant content.
Linking out to other blogs is critical to growth,
To most people, linking out to relevant and authoritative content pages is bad because it takes people off your page.
But, I don’t think so. Link building remains a fundamental part of smart search engine optimization strategy.
Linking out sends trackable traffic, it makes your site a more valuable and scalable resource
3. Write for humans first, search engines second.
Lately, I’ve noticed that more and more bloggers and content creators are going back to the old method of SEO, wherein keywords meant to drive search results surpassed the real qualities of engaging, valuable content. If that’s you, it’s absolutely time to change your mindset.
Many people still aren’t capitalizing on long-tail keywords, preferring instead to attempt to manipulate search engines.
That’s the wrong approach.
Don’t prioritize search engines over the actual humans reading your work. Instead, write content for the user, people who have eyes to read and credit cards to purchase your product. Search spiders are just scripts — they don’t buy products, they don’t engage with you on social media, and they won’t become a loyal customer.
4. Encourage other trustworthy sites to link to you.
To a large extent, inbound links are still the lifeblood of search engine rankings.
Content marketing is all about creating high-quality, engaging content and creating in people the need and urgency to link to you and share your content on social media.
The major determining factor in my success is that I invest a lot of time, money and resources into creating a single post or other piece of content.
5. Have web analytics in place at the start.
After defining your search engine optimization goals clearly, you need software to track what’s working and what’s not.
Google Analytics, Google Search Console and other, private web analytics software solutions can help you track your success.
6.Write unique and relevant meta descriptions for every page.
One of the most important SEO tips that most people neglect is the well-crafted meta description.
The meta description is the first section that people see when Google serves up your page to search users.
Generally, the search engine giant doesn’t like duplicate content. Yes, there are times when there is a need to cite a paragraph or sentence from another site (and link back to the source), but if publishing duplicate content becomes your way of life, you might get penalized by Google.
If you’re a WordPress user, you can fix duplicate meta descriptions by installing the All-In-One-SEO Pack or Yoast plugins.
Then, in your WordPress editor, scroll down to the bottom of the page, and add a unique title tag and meta description.
7. Use readable and meaningful URLs only.
If users can’t read or understand your URL, then search engines may be confused as well.
Here’s how my page URLs look:
Granted, the URL above is long, but it’s easy to understand, for both users and search engines. There are no numbers or characters, other than the words and dashes.
Stay away from page URLs like this:
Remember, search engines follow search users.
8. Build momentum with social signals.
Social media is an integral part of SEO strategy, and search signals are important. You’ve got to focus on increasing yours.
If you want to get more social signals, the rules haven’t changed. Here’s the summary:
- Create useful content that’s share-worthy across your social media platforms.
- Add share buttons to your post and make them visible.
- Encourage people to share, by asking them to.
- Host a social media contest to get more shares.
- Mention and link to social media influencers/power users in your post and notify them.
9. Use the right keywords in your images.
Images are important in search engine optimization.
Google dedicated an entire section of its search results to images. This should tell you how concerned the search engine giant is with pictures.
When users are looking for a particular image, what do they search with?
For this reason, you should use the right keywords in your image names and accompanying text (like the caption). Of course, this is not permission to engage in keyword stuffing.
However, if your image is of a “blue women’s hat,” don’t name your image “click here to buy hat.”
Always remember that in search engine optimization, relevance is more important that creativity or cleverness.
10. Create & publish unique content consistently to improve your rankings.
According to the Content Marketing Institute, producing unique and engaging content is a challenge for most marketers.
Whether you’re a B2B or B2C marketer, you need to be disciplined, when it comes to content creation.
It’s even more important than you might think, due to something called the “fresh factor.” Unique content is one of the factors that affect this freshness score, and, consequently, the search engine rankings for that specific page.
The age of a domain or web page is also one of the top SEO tips you should keep in mind. Indeed, it’s crucial for your success. For this reason, don’t constantly change your domain name. Pick one and stick with it, unless there’s a very good reason to change.
That does happen, by the way — just don’t make it a regular practice. I’ve used QuickSprout for over 10 years and I intend to keep the domain name.
If you’ve published a post in the past that’s no longer relevant to users, especially due to the recent Google changes, then instead of writing a new piece of content from scratch, work to update that page.
That way, you can retain the backlinks, social media shares and other on-site engagement metrics it’s already earned.
Finally, learn to focus on and create content around long-tail search phrases (e.g., social media marketing techniques), and not head keywords (e.g., social media).
When link building, think quality, not quantity. And, don’t forget to make your web pages mobile-friendly.
If you pay attention to these important SEO tips, I guarantee that you’ll create better content, drive more organic traffic, acquire more leads and grow your revenue.