We all know that social media plays a huge part in building and boosting your brand in the digital world, but do you feel sometimes lost with all the different social media channels and are not sure where to start? Some tools can help!
Mention is a real time media monitoring platform. It allows you to listen to what’s been said about you on websites and social media. Enter your name in the search box, and you will see what people are saying about you across different platforms, all in one place. You can react to the mentions within the tool if you’ve connected your social media accounts with it. Create an alert, and you will get email notifications when people say your name or whatever keywords you choose to monitor.
Buzzsumo is a great digital monitoring platform for you to find what content is popular and who the influencers are within your niche. Comparing it to Mention, Buzzsumo excludes social media posts and solely shows content from websites. With a free account, you will be able to see the top 10 most shared content (articles, videos, interviews, infographics, etc.) based on the keyword terms you enter. Search for your name, and you will see how the items were mentioning or quoting you performed across the web in a second.
TweetDeck (now owned by Twitter) is a useful tool for real-time tracking, organizing, and engagement, especially when you need to manage more than 2 Twitter accounts at the same time. It can present Twitter feeds in different columns based on your needs, which allows you to monitor both your personal and company tweet feeds, participate in Twitter chats with hashtags, or follow tweets based on any search criteria all in one place.
According to a study by Buffer, tweets with images receive 18% more clicks, 89% more favourites and 150% more retweets, not to mention Facebook and Instagram which are even more visual-oriented.
It is hard to find a satisfying picture for your post sometimes, but with Canvas, you can very simply create an image that perfectly matches what you are trying to say. The best part of the tool is that it provides templates with the right dimensions for a Facebook post, Facebook cover photo, Twitter post, Instagram photo, etc. which will ensure your image is presented in the right way on different social platforms.
Among all the social media scheduling tools, we chose Buffer partly because of its easy-to-use interface. It is a time-saving tool that allows you to update all your social channels with one click. Besides its scheduling function, Buffer also provides content suggestions on topics including marketing, inspiration, business & startup, etc. The tool is also available on mobile.